White China Plate
White China Plate
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“Quote Plates ~Set 4 White Fine China w/Gold Trim NEW $12.95 |
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China Doll white shoulder plate replacement 3 1/2 ” $6.00 |
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RimRol Shenango China White Saucer Plate $0.99 |
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Shenango China White Saucer Plate $0.99 |
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Belmont by Royal Doulton China White Gold Salad Plate $26.95 |
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Lenox China ACCENT Presentation Eternal White Plate $5.99 |
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Salad Plate Yamaka Fine China Patt. 2112 White Gold $4.50 |
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WHITE DOGWOOD, ROYAL ALBERT BONE CHINA, BREAD PLATE $8.00 |
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WHITE DOGWOOD, ROYAL ALBERT BONE CHINA, SALAD PLATE $10.00 |
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Salad Plate Arita China Lagoon Pattern Pearl White $5.50 |
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WHITE DOGWOOD, ROYAL ALBERT BONE CHINA, DINNER PLATE $15.00 |
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2 Sheffield Bone White China Dinner Plates EXC COND $9.99 |
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WINFIELD CHINA POTTERY LARGE WHITE DINNER PLATE! $12.00 |
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Buckingham by Minton China White & Gold Salad Plate $32.95 |
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Rosenthal China – Chop Plate – White,Gold/Black Trim $49.99 |
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WEDGWOOD china SUSIE COOPER WHITE FLUTES Salad Plate $7.96 |
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Desert Plate – 5 1/2″ Niagara China Made in USA-White $0.99 |
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Wetley China Broseley Pattern Blue White Sm Plates x5 $50.99 |
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Tono White And Floral 8 Inch Dessert China Plates $19.99 |
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Signature China SORRENTO JICAMA/WHITE salad plate $8.95 |
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Set of 8 Rhiems China Blue & White Plates $2.99 |
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Blue and White China Plates – 8 plates $0.99 |
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Independence China INDEPENDENCE WHITE Salad Plate $11.99 |
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Dinner Plates Libbey China Embossed Fruit White LIE18 $8.09 |
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Mikasa China CONTINENTAL WHITE dinner plate THE BEST $14.95 |
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2 Hira Fine China GENEVA White Dogwood B&B Plates $5.00 |
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KAISER China White Embossed Cake Plate Platter Germany $59.95 |
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China, trivets,hot plates with white kitten $8.50 |
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China, trivets,hot plates with white kitten $8.50 |
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China, trivets,hot plates with white kitten $8.50 |
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Carlton china dinner plate Plymouth white scrolls Japan $9.97 |
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09 College china white dish dinner plate 10″ $2.49 |
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Thomas China White 10″ Coupe Dinner Plate Rhythm Loewy $8.99 |
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Gibson China white bars and dots salad plate $7.99 |
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Gibson China white bars and dots dinner plate $9.99 |
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Felt Plate Protectors $7.99 Soft felt material protects china plates with friction-free protection. High quality felt construction provides a safe and hassle-free storage solution for all your dinnerware. Dividers can also be cut to fit your plate sizes.48 place set includes:• 12 dinner plate dividers• 24 dessert/salad plate dividers• 12 saucer dividers… |
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CHINA STORAGE “Vision” China Chests create the perfect solution for safely and securely storing up to twelve pieces of your cherished china including dinner and dessert plates, saucers, salad bowls and cups. Each bin features canvas exterior, stylish brown piping, side handles for transport, felt protectors, cardboard dividers, anda clear window for viewing. Supports up to 25 lbs. Stackable. Poly-cotton canvas…. |
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Mikasa Cameo Platinum 40-Piece Dinnerware Set, Service for 8, White $159.99 Elegance on a grand scale. With service for 8, this Mikasa dinnerware set is a dream for formal entertaining and holiday affairs. Bright white fine china finished with polished platinum bands ensures an unforgettably refined table…. |
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1930 California Hollywood At Night, Eo Hoppe Original Photogravure Print From Copper Plates Grade: Mint * Flat America is fortunate and proud to have obtained a large collection of highly unique,original photographic images capturing the people and landscapes of America in the early 20th century. World famous photographer E O Hoppe captured the true essence of America featuring stunning buildings, landscapes, combined with a rich culture and fascinating people. These 75 year old prints a… |
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6 White Rigid Plastic Disposable china look Plates 2/50 Pieces $4.99 6″ white rgid disposable plates Ideal for: Weddings, Graduations, Office Parties, Reunions, Conferences, Birthdays? Deep plate rim reduces sauce and food spill-overs. Ample plate surface pleases your guests appetite and your serving creativity…. |
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TRIANGLE PLASTIC WHITE 6 DESSERT PLATES 14 x 7.5 x 5 12/10 $39.99 WHITE TRIANGLE SHAPED DESSERT PLATES ARE DISPOSABLE YET DURABLE. ITS HIGH GLOSS POLISHED FINISH GIVES THE APPEARANCE OF CHINA. CREATE EXTRAORDINARY SETTINGS THAT LOOK GREAT FROM ANY ANGLE. VARIOUS SIZES CAN BE USED IN MANY APPLICATIONS SUCH AS DINNER, DESSERT AND APPETIZERS. THE CONVENIENCE OF DISPOSABLE WITH THE LASTING IMPRESSION OF CHINA…. |
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MASTERPIECE SILVER COLLECTION 10.25 WHITE PLASTIC PLATES PRINTED SILVER WNA 120 CS $98.99 Masterpiece Silver Collection Heavyweight, single service silver band plates Masterpiece provides a solution to the costly and labor intensive concerns of china, including breakage, transport and cleanup. Complete your table setting with the multiple color options available in Classicware dinnerware. Silver accents and delicate fluting on an ivory body enhance your food presentations and distingui… |
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Masquerade Gift Box For Girl with 8.75 Plate and 12 Oz Bowl $100.00 1249638 Set includes: -Plate. -Bowl. Features: -Gift box for girl. -Masquerade collection. -Includes plate and bowl. -Printed decoration. -Microwave safe. -Design by: Shane Brox. -Production start: 2007. Specification: -Material: Porcelain. -Cleaning and Care: Dishwasher safe. -Plate Dimension: 8.75” W x 8.75” D. -Bowl Capacity: 12 Oz. Masquerade Collection Information… |
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Princess 6.75 Oz Tea Cup $89.99 1104080 Saucer Not IncludedThe beautiful lace borders encircling every items of Princess dinnerware series. Both the actual pieces and the hand-painted pattern of this distinctive Princess dinnerware series were designed by Arnold Krog in the 1880s, when he was artistic director of the Royal Copenhagen Porcelain Manufactory. The Princess dinnerware series however was not actually produced for ano… |
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Blue Fluted Plain 8.75 Oz Cup and Saucer $210.00 1101092 Features: -Cup and saucer. -Blue Fluted Plain collection. -With cover. -Assembled, painted and glazed by hand. -Microwave safe. -Design by: Arnold Krog. -Production start: 1775. Specification: -Material: Porcelain. -Cleaning and Care: Dishwasher safe. -Capacity: 8.75 Oz. Blue Fluted Plain Collection Information… |
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Venetian Lace Accent Plate $34.95 762016 Like a fancy doily lining a plate a subtle floral lace motif graces the rim of this white-bodied plate. Use with the Venetian Lace dinner plate, which features a latticework design, to complete the look of fine lace. Features: – Introduced in 2006 – Part of the Venetian Lace Dinnerware Collection – Dishwasher-safe – Matching Accent Mug Sold Separately Specifications: – Diameter: 9” – Mate… |
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Mintcraft Crmc White Double Switch Plate 45027PHB $4.58 Ceramic material; screws included…. |
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Mintcraft Dplex Rec/Sgl Switch Plate White L84-51-07 $2.57 Plastic, 4-7/16″ x 4-7/16″ x3/16″…. |
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Lenore Platinum 5 Piece Completer Set $438.55 037725323121 On the Masters White Bone China shape, Lenore Platinum features a white, scroll-like pattern with white raised enamel dots over a tone-on-tone gray pattern edged generously in etched platinum. 5 Piece Completer Set Includes: -Round Vegetable Salad Bowl -14” Oval Platter -Sugar Bowl -Sugar Bowl Cover -Creamer Features: -Part of the Masters Collection -Platinum Band -Cleaning and Care… |
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White Tiger – Wildlife Decor Art Print – License Plate Tag By Terry Isaac From Airstrike $19.99 Airstrike specializes in producing top quality custom decorative license plates, magnets and keychains from artwork by popular artists via a unique patented process…. |
Semiotic Analysis and Chinaâs Bottled Water Market
A case study prepared by Nadege Depeux – Semiotician for Labbrand.
China is now the third largest consumer market for bottled water in the world 1. With thousands of companies, big and small, producing bottled water and numerous brands displayed on the shelves, which bottle to choose is a bewildering task for many consumers.
You may have found yourself in this situation in China – in your quest for a simple bottle of water you are bombarded with numerous options. Yet, you still choose one brand eventually and may even keep buying it without knowing what makes you purchase this bottle of water over the others. In this case, you are living proof that semiotic analysis can be used to develop effective packaging, to segment the market, or to identify potential areas for new product development.
Michael Levine, author of A Branded World, stated: “In branding, as in magic, the effect is lost if the effort is visible†(Levine, 2003, p. 5). Therefore, branding is, in some ways, entirely semiotic, and conveying the intended message using signs and symbols is crucial for effective branding.
Introduction to Semiotics
So what is semiotics? Simply put, semiotics is a science that analyzes signs and symbols, including their appearance, their meaning, and the impact their message has on people. Signs and symbols are the things which you can see. They can be thought of as codes with a meaning or message behind them. Therefore, semiotics can be used to analyze anything from the font and images on a brand’s logo to the style of car driven by an actor in a mobile phone advertisement.
Interestingly, there are signs or symbols whose meaning we know without knowing that we know. This is why focus group participants can often tell you that they love or hate a certain ad, but they cannot tell you why. It is also the reason why you will not confuse the men’s room and ladies’ washroom—you know the color blue or the trouser- wearing figurine on the door plate stands for men’s room, just as the high-healed shoe, the color pink, or the skirt-wearing silhouette represents the ladies’ room.
Like many other things, signs and symbols convey different messages in different cultures. For example, White Elephant is a successful Chinese battery brand because the white elephant gives the impression of steady and solid in China. On the other hand, a white elephant means a burdensome possession in English, and naming a battery brand White Elephant might be seen as blasphemy in some elephant-worshiping cultures. As you can see, signs and symbols are culturally relative, and this must be taken into account when considering packaging design and branding in various cultural contexts.
Semiotic Analysis of Bottled Water in China
In order to conduct research on bottled water brands in China, Labbrand analyzed bottles and labels of 18 brands currently on the bottled water market using semiotic methods.
Since there is not much manufacturers can do to influence the taste, an effective package design is essential for bottled water. Mountains, lakes, human-like figures, splashes of colour, as well as shapes and lines, can all be considered signs and symbols on water bottle packaging. When initially looking at this variety of signs, colours, and shapes, the impression given is that beyond the common bottle transparency there is no underlying organization or logic in this market.
Using semiotics, however, the packages can be organized according to their signs into two main poles. On one side is the pole of nature which claims that the water is from a natural source, and on the other side is the pole of industry which stresses that water has to be controlled and transformed to be untainted and healthy.
The pole of nature contains two visions of water: wild water and preserved water. The category of “wild water†includes products like Pepsi-owned Enchant’s purified water, whose blue package has coloured splashes on its package to showcase wild water in movement as a manifestation of life and freedom. The message it conveys through its sign is strength, vitality, and human’s fusion with nature.
The category of preserved water is well represented by Aquarius’ natural mineral water with its mountain and static lines. It represents a nature to contemplate, a source of peace and quietness, a preserved nature, untouched.
In the pole of industry, the two visions of water are controlled water and tamed water.
In the â€controlled water†category, shapes and lines are geometric and clean. Wahaha and Masterkong’s mineral waters, the first and second best-selling bottled water brands in China 2, have simple blue or red colored geometric figures and lines on their packages. Their industrial-feeling design suggests that their controlled waters are totally safe and clean.
The tamed water category suggests water is adapted for consumer benefit. Nestlé’s Pure Life, for instance, uses more dynamic shapes and human figures to demonstrate its tamed water’s message of happiness, liveliness, and cooperation.
It is worth mentioning that together Wahaha and Masterkong’s bottled water products account for almost 40 per cent of the bottled water market share in China 3. This demonstrates that Chinese consumers are more concerned with the water’s safety than other attributes. This differs from western consumers, who are looking for a product that will enhance their experience. This could be why France-based Evian is the most popular bottled water brand in the world 4, and Pepsi-owned Aquafina is the best-selling bottled water brand in United States5 —both have mountains on their packages, signifying the pursuit of something greater.
Identifying Opportunities for Product Innovation
At first glance, it looks like actors exist in all possible dimensions in the bottled water market. You might think that there is no space remaining for product innovation. Yet, we can find an empty territory surrounding the concepts of what we call “absolute water†and “harmony waterâ€.
Absolute water is in a league of its own, and uses neither nature-themed nor industry-themed signs. Currently, there are only two players that convey the concept of absolute water in China – Uni-President’s Alkaqua mineral water and the distilled water made by Watson’s. The designs of the bottles are revolutionary and futuristic. Their beyond-nature and beyond-human appearance suggest that their water is extremely pure and transcendent.
Moreover, the big players in the bottled water market have yet to invent a way to combine the nature-theme and the industry-theme together to introduce the harmony between humans, nature and industry to the market.
Based on this, the next steps could include product development around the two concepts: “harmony water†and “absolute waterâ€.
Conclusion
As you can see, bottled water companies still have room to innovate and attract more consumers to purchase this essential element of life. Semiotics, the study of signs and their meanings, can be used to gather insights for product development, market segmentation, packaging design, and more. It is an effective methodology for conducting market research which provides valuable information to formulate brand strategy and guide the creative dimensions of your brand.
1. IBISWorld Press Release, May 2008. “H2O = Big Business in a Bottleâ€
2. http://epaper.lnd.com.cn/html/lnrb/20090619/lnrb210754.html
3. http://epaper.lnd.com.cn/html/lnrb/20090619/lnrb210754.html
4. http://www.just-drinks.com/factsheet.aspx?id=136
5. http://en.wikipedia.org/wiki/AquafinaWater
About the Author
Vladimir Djurovic is the founder and Managing Director of Labbrand, a Shanghai based innovative brand agency specialized in brand research, strategic and creative services. Labbrand website at: http://labbrand.com/ is also the portal to Labbrand branding blog: http://labbrand.com/english/news_and_articles.php/
and reviews of branding related hot topics, with a special focus on China.